Katherine Fielding

I created this spec ad for Urban Outfitters to promote a Black Friday Sale. Urban Outfitters typically uses graphics that are cutting edge and on trend, so I wanted to create something that follows their visual identity. I used a large, bold text, which is something often seen in their graphic design style as well as  in recent trends. By concentrating the color of the gradient to the bottom left corner as well as the black blended lines downwards, I hoped to draw the eye to the 70% off, which would likely be what gets customers into the store. I then animated the project so that the text moves downwards and loops around. This was created in Adobe Illustrator and then animated in Adobe After Effects.